Measuring User Experience of Mobile Game-Based Learning about Mah Meri People (Mah Meri Application)

Abstract

The Mah Meri mobile application is a game-based learning tool developed to support the preservation and dissemination of the cultural heritage of the indigenous Mah Meri community in Malaysia. The primary aim of this study is to evaluate the user experience (UX) of the application and propose design recommendations for further enhancement. A quantitative research approach was adopted, employing the standardized User Experience Questionnaire (UEQ) to assess six core UX dimensions: novelty, stimulation, dependability, efficiency, perspicuity, and attractiveness. Data were collected through an online survey distributed via Google Forms to residents of Selangor, Malaysia, with a total of 400 valid responses analyzed using the UEQ Data Analysis Tool. The findings revealed that the Mah Meri application received overall positive evaluations, particularly in attractiveness, stimulation, dependability, and efficiency, while novelty obtained a more neutral response. These results suggest that although the application effectively engages users and delivers meaningful cultural learning, further improvements are required to enhance creativity and innovative features. This study highlights the potential of mobile game-based learning as an effective medium for cultural education and preservation. Future work should incorporate qualitative methods to capture deeper insights into user perceptions, enabling iterative refinements and ensuring long-term sustainability of the application.