A Comprehensive Literature Review of Impulse Buying Behavior

Abstract

Many of the researchers have studied and explored the synergetic impacts of different factors affecting the impulse buying and the factors affected by impulse buying which affect the rate of sales turnover. In this regard, this study is aimed at reviewing the literature of previous researchers (since 2000) pertaining to the impulse buying which reveals the study of the different facets and dimensions of impulse buying. It gives a broad overview of the impulse buying construct and the various aspects affecting the impulse buying behavior as well as impulse buying which affects many aspects.