Examining the Adoption Intention of Mobile Marketplace Application among Textile Cyber-Entrepreneurs via Technology Acceptance Model

Wan Safra Diyana  Wan Abdul Ghani; Nur Azimah Idris; Nik Zulkarnaen Khidzir; Nur Atikah Salahudin; Shekh Abdullah-Al- Musa Ahmed

doi:10.37934/ard.140.1.2738

Authors

Wan Safra Diyana Wan Abdul Ghani Department of Computer Science, College of Computing, Informatics and Mathematics, UiTM Cawangan Terengganu, Kampus Kuala Terengganu, 21080 Kuala Terengganu, Terengganu, Malaysia
Nur Azimah Idris Department of Computer and Mathematical Sciences, College of Computing, Informatics and Mathematics, UiTM Cawangan Pulau Pinang, Kampus Permatang Pauh, 13500 Permatang Pauh, Pulau Pinang, Malaysia
Nik Zulkarnaen Khidzir Faculty of Creative Technology and Heritage (FTKW), Global Entrepreneurship Research and Innovation Center (GERIC), Universiti Malaysia Kelantan, Pengkalan Chepa, 16100 Kota Bharu, Kelantan, Malaysia
Nur Atikah Salahudin Department of Mathematics, College of Computing, Informatics and Mathematics, UiTM Cawangan Terengganu, Kampus Kuala Terengganu, 21080 Kuala Terengganu, Terengganu, Malaysia
Shekh Abdullah-Al- Musa Ahmed Department of Computing and Information System, Faculty of Science and Information Technology, Daffodil International University, Daffodil Smart City, Birulia 1216, Bangladesh

DOI:

https://doi.org/10.37934/ard.140.1.2738

Keywords:

TAM, textile cyber-entrepreneur, mobile marketplace application

Abstract

Mobile shopping has become commonplace among customers and retailers worldwide since the evolution in cloud computing and mobile commerce technology. Nonetheless, the adoption of mobile cloud services and applications by entrepreneurs in Malaysia is low and still evolving. It is significant to understand the acceptance of technologies by Malaysian entrepreneurs in particular textile cyber-entrepreneurs for their business sustainability. This study aims to investigate the relevance of Technology Acceptance Model (TAM) in assessing Malaysian textile cyber-entrepreneurs' tendency to use a mobile marketplace application, which was rarely done previously. TAM assesses users' perceived usefulness and perceived ease of use in integrating technology into their business, offering insights into their attitudes and behavioural intentions towards the technology. To achieve this, both printed and online questionnaires were distributed according to the name list provided by Perbadanan Usahawan Nasional Berhad (PUNB) where 348 responses were included for thorough statistical analysis. The data were then analysed using Structural Equation Modelling (SEM) – Analysis of Moments Structures (AMOS) 21 in SPSS version 21. The result shows that there are strong positive influences between all the parameters tested, thus concluding the applicability of TAM in measuring the adoption intention of textile cyber-entrepreneurs towards mobile marketplace application utilisation. Future research directions are also suggested in this study.