AI Innovation in Architectural Design: Enhancing Aesthetic Experience with 'Midjourney'

Authors

  • Rongrong Liu School of Creative Industry Management & Performing Art (SCIMPA), Universiti Utara Malaysia, 06010 Kedah Darul Aman, Malaysia
  • Adzrool Idzwan Ismail School of Creative Industry Management & Performing Art (SCIMPA), Universiti Utara Malaysia, 06010 Kedah Darul Aman, Malaysia

DOI:

https://doi.org/10.37934/ard.127.1.8495

Keywords:

Architectural aesthetics, artificial intelligence, midjourney, AI technology, innovations in architectural design

Abstract

This study deeply explores the application of artificial intelligence (AI) technology represented by Midjourney in the field of modern architectural design and its influence on architectural aesthetics. With the progressive improvement of AI innovation in a few areas, particularly in architectural design, it has risen above the confinements of conventional design strategies and opened up modern measurements for the expression of architectural aesthetics. Midjourney technology not only promotes design innovation but also improves the efficiency and flexibility of the design process. Compared to conventional architectural design software such as AutoCAD, Revit and SketchUp, Midjourney shows significant advantages in innovation and user experience. In addition, the study discusses the potential of AI technology to drive the development of architectural aesthetics, especially in generating architectural renderings through AI, which presents unique visual and sensory experiences. Even though the application of AI innovation in architectural design still faces numerous challenges, such as not only technical adaptability, and cost-effectiveness issues, but also application in several social and natural settings. This study points out the direction for future research. By and large, this consideration gives unused viewpoints for understanding the part of AI innovations in present architectural design and offers important references and bits of knowledge for designers, creators, and related experts.

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Published

2025-03-24

How to Cite

Liu, R., & Ismail, A. I. . (2025). AI Innovation in Architectural Design: Enhancing Aesthetic Experience with ’Midjourney’. Journal of Advanced Research Design, 127(1), 84–95. https://doi.org/10.37934/ard.127.1.8495
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