A Review of Technology Related Services in Creating Value Proposition for LRT Operator

Fazarizul Hashidi Muhamad Pauzi; Mohd Yusof Md Daud; Ahmad Yusri Mohamed

Authors

Fazarizul Hashidi Muhamad Pauzi Razak Faculty of Technology and Informatics, UTM Kuala Lumpur, Level 7, Razak Tower, Jalan Sultan Yahya Petra, 54100 Kuala Lumpur, Malaysia
Mohd Yusof Md Daud Razak Faculty of Technology and Informatics, UTM Kuala Lumpur, Level 7, Razak Tower, Jalan Sultan Yahya Petra, 54100 Kuala Lumpur, Malaysia
Ahmad Yusri Mohamed Razak Faculty of Technology and Informatics, UTM Kuala Lumpur, Level 7, Razak Tower, Jalan Sultan Yahya Petra, 54100 Kuala Lumpur, Malaysia

Keywords:

Light Rail Transit, Technology Services, Right of Way, Ancillary Revenue, Value Proposition

Abstract

One of the main components in the business model canvas is a value proposition. To create an effective value proposition in the business model canvas can be the main challenges for businesses in emerging markets. A thorough review of value proposition theoretical concepts from the literature and how technology services influence the value proposition that contributes a beneficial impact to the LRT operator was discussed in this paper. This paper offers an important insight into the contribution of better understanding the role of technology-related services in the value proposition for ensuring the LRT operator can sustain and stay competitive in the current digital economy.