A Review of Technology Related Services in Creating Value Proposition for LRT Operator

Abstract

One of the main components in the business model canvas is a value proposition. To create an effective value proposition in the business model canvas can be the main challenges for businesses in emerging markets. A thorough review of value proposition theoretical concepts from the literature and how technology services influence the value proposition that contributes a beneficial impact to the LRT operator was discussed in this paper. This paper offers an important insight into the contribution of better understanding the role of technology-related services in the value proposition for ensuring the LRT operator can sustain and stay competitive in the current digital economy.