The Understanding of Traffic Signs & Symbols as Nonverbal Communication: A Comparative Study of Drivers of Swat & Dir Lower, Khyber Pakhtunkhwa, Pakistan

Abstract

The aim of the research was to find out the understanding of signs & symbols as nonverbal communication amongst the drivers of district Swat and Dir Lower, Khyber Pakhtunkhwa, Pakistan. As a quantitative method, the researcher used survey research technique to find out the opinion of the respondents. A closed ended questionnaire comprises 60 questions were distributed amongst 350 drivers of District Swat & Dir Lower though random sampling, the response rate was 93%. The data was analyzed through SPSS to ensure objectivity. The results of One-way-ANOVA explored that there is significant difference between the district Swat and Dir lower based drivers understating about informatory, mandatory and warning signs and symbols. Twosample t-test was also applied to investigate the difference between District Dir lower and Swat based drivers, the results also revealed significant difference between the selected population. But the other side, there is no difference between district Dir Lower and Swat based drivers’ knowledge regarding Mandatory and warning signs and symbols.