The Intention to Purchase Safer Car in Singapore: An Application of Theory of Planned Behaviour

Abstract

Vehicles with safety and crash-avoidance features are believed to reduce crashes and are saving lives. This study aims to identify the factors that influence safer car purchasing. It is proposed in this paper that consumers’ purchase intention can be explained by three factors which are attitude, subjective norms, and perceived behavioral control by using the Theory of Planned Behavior. A sample of 81 respondents in Singapore were selected to participate in this study. Analyses of data include Pearson Product-Moment Correlation Coefficient and Multiple Linear Regression. Findings showed that there is a significant relationship between attitude and perceived behavioral control towards the safer car purchase intention.