The Intention to Purchase Safer Car in Singapore: An Application of Theory of Planned Behaviour

Authors

  • Khairil Anwar Abu Kassim Malaysian Institute of Road Safety Research (MIROS), 43000 Kajang, Selangor, Malaysia
  • Mohd Hafiz Johari Malaysian Institute of Road Safety Research (MIROS), 43000 Kajang, Selangor, Malaysia
  • Najihah Wahi Malaysian Institute of Road Safety Research (MIROS), 43000 Kajang, Selangor, Malaysia
  • Yahaya Ahmad Vehicle Safety and Biomechanics Research Centre (VSB), Malaysian Institute of Road Safety Research (MIROS), 43000 Kajang, Selangor, Malaysia
  • Zulhaidi Mohd Jawi Vehicle Safety and Biomechanics Research Centre (VSB), Malaysian Institute of Road Safety Research (MIROS), 43000 Kajang, Selangor, Malaysia
  • Wira Jazair Yahya Malaysia – Japan International Institute of Technology (MJIIT), Universiti Teknologi Malaysia, Malaysia

Keywords:

ASEAN NCAP, Vehicle Safety, Road Safety, Purchase Intention, Road Traffic Accident, Theory of Planned Behavior

Abstract

Vehicles with safety and crash-avoidance features are believed to reduce crashes and are saving lives. This study aims to identify the factors that influence safer car purchasing. It is proposed in this paper that consumers’ purchase intention can be explained by three factors which are attitude, subjective norms, and perceived behavioral control by using the Theory of Planned Behavior. A sample of 81 respondents in Singapore were selected to participate in this study. Analyses of data include Pearson Product-Moment Correlation Coefficient and Multiple Linear Regression. Findings showed that there is a significant relationship between attitude and perceived behavioral control towards the safer car purchase intention.

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Published

2021-06-08

How to Cite

Khairil Anwar Abu Kassim, Mohd Hafiz Johari, Najihah Wahi, Yahaya Ahmad, Zulhaidi Mohd Jawi, & Wira Jazair Yahya. (2021). The Intention to Purchase Safer Car in Singapore: An Application of Theory of Planned Behaviour. Journal of Advanced Vehicle System, 11(1), 32–37. Retrieved from https://akademiabaru.com/submit/index.php/javs/article/view/3902
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