Technology Innovation in Event Management

Abstract

The phases of event management are filtering technology applications due to the expansion, development and viability of numerous events. Due to improvements and developments in event technologies, the format and procedures have evolved as technology plays an increasingly dominating role in society and the events sector. Technology innovation is currently a relevant factor in both the business world and the research field. It is more significant when it is linked to factors like competitiveness and its impact is greater because it is thought to have a longer-term impact on business development. This research aims to investigate the impact of technological advancements in event management by defining events and event technologies. Besides that, it also has examined the understanding of knowledge and important reasons for technology used in event management. This study also discussed the theoretical framework of the relationships between technology and event management. Moreover, the SWOT analysis found event planners such as strengths, weaknesses, opportunities and threats. However, there are some recommendations listed in this study to solve the weaknesses and threats by using technology in event management.