Student’s Satisfaction on Education System - A Case Study on A Malaysia University College
Keywords:
Education service quality, tangibility, responsiveness, reliability, assurance, empathyAbstract
Educational service quality is getting important nowadays especially with the arising of various technology that could assist the education services. This study explores the relationship between five education service quality dimensions (Tangibility, Responsiveness, Reliability, Assurance and Empathy) and students’ satisfaction on a local private university college’s education services through an online questionnaire. The result shows that students are satisfied with most of the services provided by the university college. It is interesting to find out that students agreed that technology could help in improving one of the service dimensions that scored the lowest satisfaction among students (Empathy). This result shows that technology could possibly improve an institution educational services satisfaction among students.