Impact of Information and Communication Overload Syndrome (I& COS) on Performance of Academicians of Universiti Utara Malaysia

Abstract

The study has been conducted over the issue of declining performance of academicians at University Utara Malaysia. In the current scenario it has been observed that because of social media information and communication overload syndrome affects the performance of academicians adversely. In this study information overload syndrome and communication overload syndrome have been taken as independent variable, furthermore, gender has been taken as controlling variable to find if any difference exists over the performance of academicians on the basis of gender or not. The findings of the study revealed that there are significant differences among the performance of male and female academicians on the basis of gender differences. Females are more affected because of information and communication overload as compared to males.