Impact of Generative AI on Communication Patterns in Social Media

Abstract

The emergence of generative artificial intelligence (AI) has significantly transformed the realm of social media communication. This article analyses three crucial domains in which generative AI is transforming the manner in which people engage on social networks. First at all, creation and curation of content which is generative artificial intelligence (AI) techniques are fundamentally transforming the process of creating content on social media platforms. Other than that, chatbots and automated interactions which is AI-powered chatbots are advancing rapidly, allowing for more authentic and contextually aware chats. Lastly, dissemination of false information and the creation of very realistic fake videos which is the use of generative AI has heightened worries around the spread of disinformation and the creation of deep fakes on social media platforms. However, generative AI is significantly impacting the way people communicate on social media. It provides exciting opportunities for creativity and engagement, but also has issues in terms of maintaining authenticity and ensuring the accuracy of information. As this technology progresses, it will be essential to establish ethical principles and technical remedies to maximise its advantages while minimising its risks.