Vol. 35 No. 1: June (2024)

Management studies

Business studies

  • Analyzing the Influencers Affecting Gen Z Customer' Purchasing Behaviour on e-Commerce and Cosmetics in Vietnam

    Hoang Long Nguyen, Que Nhu Duong
    26-43
    DOI: https://doi.org/10.37934/arbms.35.1.2643
  • Tourist Preferences, the Use of Social Media, and Travel Behaviours among Youth in Malaysia

    Siti Yuliandi Ahmad, Nur Qasdina Asyura Pg Idris
    44-54
    DOI: https://doi.org/10.37934/arbms.35.1.4454