Journal of Advanced Research in Technology and Innovation Management https://akademiabaru.com/submit/index.php/jartim <p><strong>Journal of Advanced Research in Technology and Innovation Management (JARTIM)</strong> is a multidisciplinary quarterly indexed electronic journal that strives to provide a refereed and authoritative source of knowledge in the field of technology management, as well as engineering, science, and technology management. Its mission is to publish original and novel literature in the fields of technology management and innovation with a focus on intellectual property, business analytics and the management of engineering, science and technology. JARTIM aspires to investigate the impact of global technological development on society and to promote the best business and organisational management practises. It also seeks to establish channels of communication between government departments, technology executives in industry, commerce and related business, and academic experts in the field.</p> <h3><strong>EVENTS UPDATE</strong><br /><br /><strong>Semarak International Research Article Competition 2024 III </strong>(SIRAC 2024 III)</h3> <p><a href="https://submit.confbay.com/conf/sirac2024_3"><strong><img src="https://akademiabaru.com/submit/public/site/images/nurulain/sirac-iii.png" alt="" width="931" height="470" /></strong></a></p> <div class="tribe-events-schedule tribe-clearfix">Welcome to our esteemed research article competition! We’re thrilled to invite scholars, researchers, and practitioners worldwide to showcase their groundbreaking [...] <a href="https://submit.confbay.com/conf/sirac2024_3"><strong>READ MORE &gt;&gt;</strong></a></div> en-US azwah@semarakilmu.com.my (Norazwa Mohamed Hariri ) azwadi@akademiabaru.com (Nor Azwadi Che Sidik) Fri, 20 Sep 2024 00:00:00 +0000 OJS 3.2.1.4 http://blogs.law.harvard.edu/tech/rss 60 Application of Virtual Reality (VR) in Health, Safety and Environment Subject for Fire Exit Training Module https://akademiabaru.com/submit/index.php/jartim/article/view/5471 <p>The significance and extraordinary effectiveness of using VR technology into health, safety, and environment (HSE) education are highlighted. It addresses the many benefits that VR has to offer, especially when it comes to fire exit training, by giving students engaging, involving, and profound learning experiences. The research highlights the seamless incorporation of VR into Health, Safety and Environment (HSE) courses, where VR simulations serve as important tools for teaching crucial evacuation tactics and encouraging students' in-depth understanding and preparedness for actual fire emergencies. This study investigates students' responses regarding their understanding in one of the HSE subject following the implementation of VR technology. Valuable student feedback has been gathered through comprehensive surveys, enabling a continuous process of improvement and refinement for the HSE program. Overall, this research stands as a compelling testament to the profound impact of VR in optimizing learning outcomes and fostering a heightened sense of safety awareness in professional environments.</p> Nabila Farhana Jamaludin, Rashid Shamsuddin, Nur Amalina Mohd Nor, Siti Farahin Sedek, Muhammad Fairis Hadipornama Copyright (c) 2024 Journal of Advanced Research in Technology and Innovation Management https://akademiabaru.com/submit/index.php/jartim/article/view/5471 Fri, 20 Sep 2024 00:00:00 +0000 Social Innovation and Social Entrepreneur as Mechanisms for Environmental Sustainability Impact in Malaysia: An Exploratory Case Study Perspective https://akademiabaru.com/submit/index.php/jartim/article/view/5472 <p>Social entrepreneurial (SE) innovation is gaining increasing significance in research and practice in Malaysia and globally. However, existing literature highlights a gap in documenting SE's role in environmental sustainability. This article explores how SE innovation can catalyze environmental sustainability in Malaysia. Our study demonstrates that social entrepreneurs leverage their innovations to create social value, focusing on environmental sustainability. A comprehensive literature review identifies significant gaps, notably the need for more research on social entrepreneurs, their methodologies, and the context of their innovations. The primary objective of this article is to analyze the relationship between social entrepreneurs and their innovations and how these innovations contribute to environmental sustainability. Our findings reveal a positive correlation between social entrepreneurship and innovation, underscoring the potential of SE to drive environmental sustainability. To advance future research on social entrepreneurial innovation and its environmental impact, we recommend adopting the Sustainable Social Entrepreneur Model (SSEM).</p> Shuhairimi Abdullah, Tengku Kastriafuddin Shah Tengku Yaakob, Noor Salwani Hussin, Nur Suriaty Daud @ Fhiri, Adi Anuar Azmin Copyright (c) 2024 Journal of Advanced Research in Technology and Innovation Management https://akademiabaru.com/submit/index.php/jartim/article/view/5472 Fri, 20 Sep 2024 00:00:00 +0000 Exploring the Linguistics Features of Code-Switching Advertisement as Public Information: A Textual Analysis of Critical Discourse Analysis (CDA) https://akademiabaru.com/submit/index.php/jartim/article/view/5473 <p>Nowadays, the tourism sector gets a serious attention in many countries by the government to attract the foreigners or tourists to come to visit the tourism destinations to reach the economic growth. The involvement of MSMEs play significant role because they will have a direct interaction with them through their advertisement. This research was to investigate the linguistics features of code-switching advertisement made by the MSMEs to promote their products and services. It used a descriptive qualitative research. Data were collected by document checklist and it was analyzed by using document analysis. Theory of critical discourse analysis by Fairclough in the part of textual analysis was used to present and interpret the data. Data of the research were fashion and apparel code-switching advertisement. The research shows that the MSMEs make mistakes on the linguistics features of their code switching advertisement such as spelling, diction, lexical ambiguity and word order. It also finds that the mistakes happen because the MSMEs mislocate the letter, change the letter, and combine the word from Indonesian Language and English. By presenting these findings shows that the MSMEs could give wrong information for the customers because the written information is not clear and accurate. This research is expected to contribute for the MSMEs to make the code-switching clearer and more accurate because it will give wrong interpretation. This research was limited into code switching advertisement made by micro enterprises in West Sumatera Province in the fashion and apparel type of business.</p> Edwar Kemal, Suhaida Omar Copyright (c) 2024 Journal of Advanced Research in Technology and Innovation Management https://akademiabaru.com/submit/index.php/jartim/article/view/5473 Fri, 20 Sep 2024 00:00:00 +0000