https://akademiabaru.com/submit/index.php/jartim <p><strong>Journal of Advanced Research in Technology and Innovation Management (JARTIM)</strong> is a multidisciplinary quarterly indexed electronic journal that strives to provide a refereed and authoritative source of knowledge in the field of technology management, as well as engineering, science, and technology management. Its mission is to publish original and novel literature in the fields of technology management and innovation with a focus on intellectual property, business analytics and the management of engineering, science and technology. JARTIM aspires to investigate the impact of global technological development on society and to promote the best business and organisational management practises. It also seeks to establish channels of communication between government departments, technology executives in industry, commerce and related business, and academic experts in the field.</p> <h3><strong>EVENTS UPDATE</strong></h3> <table width="100%"> <tbody> <tr> <td width="33%"><img src="https://semarakilmu.com.my/main/wp-content/uploads/2024/12/isfmts-new.jpg" /></td> <td width="33%"><img src="https://semarakilmu.com.my/main/wp-content/uploads/2025/01/siris-5.jpg" /></td> <td width="33%"><img src="https://semarakilmu.com.my/main/wp-content/uploads/2024/11/5th-icaseat-new-to-upload.jpg" /></td> </tr> <tr> <td width="33%">Join us at the <strong>9th International Symposium on Fluid Mechanics and Thermal Sciences (9th-ISFMTS2025)</strong>, hosted by Semarak Ilmu Sdn. Bhd., on 16th April 2025 at the Everly Hotel, Putrajaya, Malaysia. […] <a href="https://submit.confbay.com/conf/9isfmts2025" rel="bookmark">Find out more</a></td> <td width="33%">Join us virtually for the <strong>Semarak International Research Innovation Symposium IV (SIRIS IV),</strong> hosted by Semarak Ilmu Sdn. Bhd., on 30th April 2025. This exciting event will bring together [...] <a href="https://submit.confbay.com/conf/5msias2025">Find out more</a></td> <td>The primary aim of this conference is to establish itself as the premier annual gathering in the dynamic realms of Applied Science and Engineering, Advanced Technology, Applied Mechanics, Fluid Mechanics, […] <a href="https://submit.confbay.com/conf/icaseat2025" rel="bookmark">Find out more</a></td> </tr> </tbody> </table> en-US azwah@semarakilmu.com.my (Norazwa Mohamed Hariri ) azwadi@akademiabaru.com (Nor Azwadi Che Sidik) Tue, 31 Dec 2024 16:59:58 +0700 OJS 3.2.1.4 http://blogs.law.harvard.edu/tech/rss 60 https://akademiabaru.com/submit/index.php/jartim/article/view/5542 <p>With the rapid evolution of intelligent and electric vehicle technologies, the automotive industry faces significant transformation,<br />especially in autonomous driving, connected systems, and global market integration. This shift has heightened the demand for<br />skilled automotive marketing professionals equipped with both practical expertise and cross-cultural competence. This study<br />explores the application of Baidu's ERNIE Bot as a knowledge-enhanced large language model in automotive marketing education.<br />Focusing on its capabilities to innovate teaching content, optimize instructional methods, expand virtual training, and enhance<br />cross-cultural sensitivity, we investigate ERNIE Bot’s effectiveness in preparing students for global industry challenges. Case<br />studies illustrate ERNIE Bot’s role in guiding students through culturally tailored virtual marketing scenarios, emphasizing the<br />importance of cultural adaptation in customer engagement and international sales. The findings suggest that knowledgeenhanced<br />language models not only enrich educational content but also improve students’ practical and global marketing skills,<br />offering a valuable tool for reforming vocational education in automotive marketing.</p> Hong Kun Lu, Song Fei, Muhamad Mat Noor, Wu Bingli Copyright (c) 2024 Journal of Advanced Research in Technology and Innovation Management https://akademiabaru.com/submit/index.php/jartim/article/view/5542 Tue, 31 Dec 2024 00:00:00 +0700