Journal of Advanced Research in Technology and Innovation Management

Application of Virtual Reality (VR) in Health, Safety and Environment Subject for Fire Exit Training Module

Nabila Farhana Jamaludin — 2024-09-20

The significance and extraordinary effectiveness of using VR technology into health, safety, and environment (HSE) education are highlighted. It addresses the many benefits that VR has to offer, especially when it comes to fire exit training, by giving students engaging, involving, and profound learning experiences. The research highlights the seamless incorporation of VR into Health, Safety and Environment (HSE) courses, where VR simulations serve as important tools for teaching crucial evacuation tactics and encouraging students' in-depth understanding and preparedness for actual fire emergencies. This study investigates students' responses regarding their understanding in one of the HSE subject following the implementation of VR technology. Valuable student feedback has been gathered through comprehensive surveys, enabling a continuous process of improvement and refinement for the HSE program. Overall, this research stands as a compelling testament to the profound impact of VR in optimizing learning outcomes and fostering a heightened sense of safety awareness in professional environments.

Social Innovation and Social Entrepreneur as Mechanisms for Environmental Sustainability Impact in Malaysia: An Exploratory Case Study Perspective

Shuhairimi Abdullah — 2024-09-20

Social entrepreneurial (SE) innovation is gaining increasing significance in research and practice in Malaysia and globally. However, existing literature highlights a gap in documenting SE's role in environmental sustainability. This article explores how SE innovation can catalyze environmental sustainability in Malaysia. Our study demonstrates that social entrepreneurs leverage their innovations to create social value, focusing on environmental sustainability. A comprehensive literature review identifies significant gaps, notably the need for more research on social entrepreneurs, their methodologies, and the context of their innovations. The primary objective of this article is to analyze the relationship between social entrepreneurs and their innovations and how these innovations contribute to environmental sustainability. Our findings reveal a positive correlation between social entrepreneurship and innovation, underscoring the potential of SE to drive environmental sustainability. To advance future research on social entrepreneurial innovation and its environmental impact, we recommend adopting the Sustainable Social Entrepreneur Model (SSEM).

Exploring the Linguistics Features of Code-Switching Advertisement as Public Information: A Textual Analysis of Critical Discourse Analysis (CDA)

Edwar Kemal — 2024-09-20

Nowadays, the tourism sector gets a serious attention in many countries by the government to attract the foreigners or tourists to come to visit the tourism destinations to reach the economic growth. The involvement of MSMEs play significant role because they will have a direct interaction with them through their advertisement. This research was to investigate the linguistics features of code-switching advertisement made by the MSMEs to promote their products and services. It used a descriptive qualitative research. Data were collected by document checklist and it was analyzed by using document analysis. Theory of critical discourse analysis by Fairclough in the part of textual analysis was used to present and interpret the data. Data of the research were fashion and apparel code-switching advertisement. The research shows that the MSMEs make mistakes on the linguistics features of their code switching advertisement such as spelling, diction, lexical ambiguity and word order. It also finds that the mistakes happen because the MSMEs mislocate the letter, change the letter, and combine the word from Indonesian Language and English. By presenting these findings shows that the MSMEs could give wrong information for the customers because the written information is not clear and accurate. This research is expected to contribute for the MSMEs to make the code-switching clearer and more accurate because it will give wrong interpretation. This research was limited into code switching advertisement made by micro enterprises in West Sumatera Province in the fashion and apparel type of business.