[1]
S. N. A. Maiddin, M. I. H. Mohd Nor, M. R. B. . Khan, R. H. Magnadi, M. M. H. Nahid, and A. A. Zainuddin, “The Impact of Business Analytics on Sales Strategy Effectiveness: Evidence from Malaysian Companies”, Jour. of Adv. Res. Design, vol. 142, no. 1, pp. 208–219, Aug. 2025.