Maiddin, S. N. A., Mohd Nor, M. I. H., Khan, M. R. B. ., Magnadi, R. H., Nahid, M. M. H. and Zainuddin, A. A. (2025) “The Impact of Business Analytics on Sales Strategy Effectiveness: Evidence from Malaysian Companies”, Journal of Advanced Research Design, 142(1), pp. 208–219. doi: 10.37934/ard.142.1.208219.