MAIDDIN, S. N. A.; MOHD NOR, M. I. H.; KHAN, M. R. B. .; MAGNADI, R. H.; NAHID, M. M. H.; ZAINUDDIN, A. A. The Impact of Business Analytics on Sales Strategy Effectiveness: Evidence from Malaysian Companies. Journal of Advanced Research Design, [S. l.], v. 142, n. 1, p. 208–219, 2025. DOI: 10.37934/ard.142.1.208219. Disponível em: https://akademiabaru.com/submit/index.php/ard/article/view/6493. Acesso em: 30 aug. 2025.