Maiddin, S. N. A., Mohd Nor, M. I. H., Khan, M. R. B. ., Magnadi, R. H., Nahid, M. M. H., & Zainuddin, A. A. (2025). The Impact of Business Analytics on Sales Strategy Effectiveness: Evidence from Malaysian Companies. Journal of Advanced Research Design, 142(1), 208–219. https://doi.org/10.37934/ard.142.1.208219