The Preliminary Result of Technology Digital Branding Practices in Malaysian Cyberspace

Abstract

The transition from analogue to technology digital greatly influences advertisers to transform branding strategy to digital applications and styles. The digital revolution had promised great opportunities for industries and businesses, yet great challenges too. The advertiser's enthusiastic has triggered many decks of consequences, intruding individual privacy as worst could extend beyond the country's privileges and sovereignty. This enthusiasm has risen the curve to more than 5000 cases during Movement Control Order of pandemic Covid-19 in Malaysia. Without proper guidance, these invisible threats could contagious seriously. Therefore, the objective of the study is to identify the secure strategy adopted by the company and policymakers in refrain from the risks. The preliminary data has shown two themes were presented, which is humanity and technical. These themes become a secure strategy for both parties. The parallel alignment of the secure strategy will be a marching trajectory underlying the privileged of humankind to pace the continuity of pragmatic practice toward the digital age. This study contributes to creating awareness and provide a comprehensive understanding of secure digital branding practices. It is among the first to respond to the calls for empirical research on digital branding with and cybersecurity policy.