Wu Yanzhou, Thoo Ai Chin. Literature Review on Live-Streaming Platform Impulse Buying Behavior. J. Adv. Res. Bus. Manag. Stud. [Internet]. 2021Dec.12 [cited 2024Apr.26];25(1):17-25. Available from: https://akademiabaru.com/submit/index.php/arbms/article/view/4389