Adetunji RR, Mohd Rashid S, Ishak MS. Validity and Reliability of Automotive Consumer-Based Brand Equity and Consumer Response Measurement Scales. J. Adv. Res. Bus. Manag. Stud. [Internet]. 2020Oct.24 [cited 2024May18];9(1):21-35. Available from: https://akademiabaru.com/submit/index.php/arbms/article/view/1275