Adetunji, Raji Ridwan, Sabrina Mohd Rashid, and Mohd Sobhi Ishak. “Validity and Reliability of Automotive Consumer-Based Brand Equity and Consumer Response Measurement Scales”. Journal of Advanced Research in Business and Management Studies 9, no. 1 (October 24, 2020): 21–35. Accessed May 18, 2024. https://akademiabaru.com/submit/index.php/arbms/article/view/1275.