Social Entrepreneurship and Tourism in Malaysia: Advancement Strategies Inspire Community Engagement Using PRISMA Method

Authors

  • Shaherah Abdul Malik Othman Yeop Abdullah Graduate School of Business, Universiti Utara Malaysia,50300,Wilayah Perseketuan Kuala Lumpur, Malaysia
  • Noreen Noor Abd Aziz Faculty of Business and Management, Universiti Teknologi MARA, Cawangan Johor Kampus Segamat, 85000 Segamat , Johor, Malaysia
  • Mohd Hafizan Musa Computing Sciences Studies,College of Computing, Informatics and Media, Universiti Teknologi MARA, Cawangan Johor Kampus Segamat, 85000 Segamat , Johor, Malaysia
  • Shahrizan Yusoff Manufacturing Section, Universiti Kuala Lumpur Malaysian Spanish Institute, 09000 Kulim, Kedah, Malaysia

Keywords:

Social Entrepreneurship, Tourism, Community Engagement, Invitation, Malaysia Tourism Strategy 2020-2030

Abstract

This paper aims to conduct a methodical analysis of social entrepreneurship and tourism in Malaysia to propose progress strategies that promote community engagement. It analyses the role of Malaysian social entrepreneurs in promoting the development of community engagement. The Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) has been used as an official systematic review guideline for data collection. Data were obtained from research studies in the period 2012-2022. 25 papers from the Web of Science (WoS), Scopus, and Google Scholar databases were analysed. The results suggest that Europe has published the most on these subjects during the past ten years. One of the main issues related is the financial and strategic policy issues of Malaysia tourism from 2020 to 2030. The findings show that social entrepreneurship attaches importance to using strategies to enhance the development of competencies to develop the tourism sector in the country. Eight strategies have been identified to create a framework that includes innovation and strong cooperation practices between the government, NGOs, entrepreneurs, and local communities implemented in the tourism sector in the country.

Downloads

Published

2023-08-23

How to Cite

Abdul Malik, S., Abd Aziz, N. N., Musa, M. H., & Yusoff, S. (2023). Social Entrepreneurship and Tourism in Malaysia: Advancement Strategies Inspire Community Engagement Using PRISMA Method. Journal of Advanced Research in Business and Management Studies, 31(1), 22–29. Retrieved from https://akademiabaru.com/submit/index.php/arbms/article/view/4816
سرور مجازی ایران Decentralized Exchange

Issue

Section

Management studies
فروشگاه اینترنتی