A Review on the Intention to Revisit the Tourism Destination by using TPB Model

Abstract

Tourism is one of Malaysia's most important industries, contributing 12.8% of the country's gross domestic product, or RM197.9 billion. The change from a pandemic to an endemic phase offers hope for the expansion of the tourism industry. It is widely accepted that consumer intent to return to a destination is a key driver of tourism sector growth and sustainability. This study aims to determine the applicability of Theory of Planned Behavior (TPB) in revisit intention. This research determines whether any methodical literature evaluations on revisit intention using the Theory Planned Behavior have been done. The review of the literature will draw on 17 publications and journals that discuss revisiting intention studies. The journal and articles have been nominated from various databases between the year 2015 – 2022. The main objective is to identify the trends (year) and the theme used in revisit intention with the use of the Theory of Planned Behavior. The findings of the research have important implications for the future direction of research on revisit intention utilizing the Theory of Planned Behavior (TPB) model. These implications have been drawn from the findings of the study. This study can also be of use to most industry participants that desire to examine and change their business plan and reduce the amount of investment they had budgeted. To survive in the tourism industry, they can also aim to explore new markets and businesses. In addition, this report assessed the effects of various policy measures. Since it's such a crucial part of the country's economy, the Malaysian government has had to take extreme efforts to protect and boost the fishing industry.