Empirical Research on the Impact of Customer-Oriented Organizational Culture on Management Control Process

M. Kodama; H. Toyosaki; Y. Hiasa; K. Suzuki

Empirical Research on the Impact of Customer-Oriented Organizational Culture on Management Control Process

Authors

M. Kodama Graduate school of Business Administration, Meiji University, 1-1 Kanda-Surugadai, Chiyoda Tokyo 101-8301, Japan
H. Toyosaki Graduate school of Business Administration, Meiji University, 1-1 Kanda-Surugadai, Chiyoda Tokyo 101-8301, Japan
Y. Hiasa Graduate school of Business Administration, Meiji University, 1-1 Kanda-Surugadai, Chiyoda Tokyo 101-8301, Japan
K. Suzuki Faculty of Business Administration, Meiji University, 1-1 Kanda-Surugadai, Chiyoda Tokyo 101-8301, Japan

Keywords:

organizational culture, management control, cultural control, hotel company, customer-oriented organization

Abstract

The purpose of this paper is to investigate the influence of customer orientation on management control. In the research area of marketing, it is clear that customer orientation has an impact on corporate performance through influencing the attitudes and behaviour of employees. Therefore, we thought that it would be possible to build a control mechanism using customer orientation concepts with reference to marketing knowledge. Using data from a questionnaire survey conducted in 2016 on employees of Japanese hotel company, this study tests a multiple regression model that relates to the influence of customer orientation on management control process.

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Published

2020-10-24

How to Cite

Kodama, M., Toyosaki, H., Hiasa, Y., & Suzuki, K. (2020). Empirical Research on the Impact of Customer-Oriented Organizational Culture on Management Control Process. Journal of Advanced Research in Business and Management Studies, 8(2), 56–60. Retrieved from https://akademiabaru.com/submit/index.php/arbms/article/view/1268