Moderating Effect of BSN Banking Agent towards the Financial Inclusion Performance of BSN: A Conceptual Overview

Bahiah A Malek; Shahimi Mohtar; Ahmad Shabudin Ariffin

Moderating Effect of BSN Banking Agent towards the Financial Inclusion Performance of BSN: A Conceptual Overview

Authors

Bahiah A Malek School of Othman Yeop Abdullah, Graduate School Of Business, Universiti Utara Malaysia, 06000 Sintok Kedah, Malaysia
Shahimi Mohtar School of Technology Management and Logistic (STML), Universiti Utara Malaysia, 06000 Sintok, Kedah, Malaysia
Ahmad Shabudin Ariffin Centre for University-Industry Collaboration (CUIC), Universiti Utara Malaysia, 06000 Sintok, Kedah, Malaysia

Keywords:

financial inclusion, banking beyond branches, operation and compliance, BSN banking agent

Abstract

This paper conceptualizes the moderating effect of BSN Banking Agent towards the Financial Inclusion Performance of BSN. Based upon the Agent theory, it highlights on the four related variables namely: agent characteristics, liquidity, security and Product Services and the relation amongst the variables in focus that contributes to promising business performance. Hence, an ability to conceptualize, observe and give due recognition to the possible relation amongst these variables in question by the prospective employees of BSN in Malaysia in three departments which are: Banking beyond Branches, Operation and Compliance as they are allies directly with the agents. With recruiting the agents could bring an insightful engagement for the betterment of the financial inclusions business performance of BSN.

Downloads

Published

2020-10-24

How to Cite

A Malek, B., Mohtar, S., & Ariffin, A. S. (2020). Moderating Effect of BSN Banking Agent towards the Financial Inclusion Performance of BSN: A Conceptual Overview. Journal of Advanced Research in Business and Management Studies, 7(1), 79–90. Retrieved from https://akademiabaru.com/submit/index.php/arbms/article/view/1235