Obstruction of Applying E-Business among Batik Entrepreneurs in Pasar Siti Khadijah

Abstract

The research findings were based on the responses obtained from batik entrepreneurs in Pasar Siti Khadijah Kota Bharu, Kelantan. This paper presents a study regarding to obstruction in applying e-business among batik entrepreneurs in Pasar Siti Khadijah. There are three types of factors which are level of education, cost incurred and entrepreneurs’’ mind-set that influence the application of e-business. A total of 31 batik entrepreneurs in Pasar Siti Khadijah participated in this study. Data was collected through self-administered questionnaires that have been distributed to the respondents. This study is important for the entrepreneurs to increase the variety of method in marketing, at the same time; boost the economy of Batik industries. Data obtained was analysed using correlation Analysis. The results have shown that the factors influencing the obstruction of e-business application. It is hoped that this research will help students, lecturers, job seekers, entrepreneur and the government in understanding the importance of e-business. The limitation of this study was the sample size, time management, and cooperation from respondents, which was not sufficient.