The Influence of Environmental Actions and Customer Activities in GSCM on Operational Performance
Keywords:manufacturing performance, green supply chain management, environment actions, customer activities
This paper aims to explore the level of manufacturing performance, environmental actions and customer activities in implementing green supply chain initiatives. Besides, the relationship between environmental actions and customer activities towards manufacturing performance also been investigated. For this purposes, the data was collected using questionnaire-based survey among Malaysian manufacturing firms. Using the descriptive and correlation test, the data was analyzed. From the results, it is showing that the manufacturing performance through the implementation of green supply chain management has a positive relationship to environmental action and customer activities.