Fuzzy Set Conjoint Approach Modelling in Active Transport

Abstract

Active transport is a friendly environmental transportation that can guarantee life in an environment with high quality, clean and healthy. Green or sustainable transport is said to be as a solution for urban transportation problems because does not has any direct polluting gas emissions and fuel consumption, does not cause congestion and does not impact to the population of the city. This study was conducted to examine the extent of modelling in virtue of the respondent's situation to formulate based on the use of active transportation. An approach of a fuzzy conjoint model was chosen to describe the situation of the use of active transportation based on questionnaires with 36 items questions are categorized into three main aspects and numerical calculation which is a research question survey on the 378 respondents at UKM. This study is also conducted to identify respondents in relation to the desire factor affecting priority selection based on the factors that influence and obstruction to active transport. Results found that the most important factor that encourages students of UKM to walk or cycle has been identified which is when college is nearer to faculty, can avoid traffic jams and can reach the destinations quicker in some situations with the degree of their respective weights, 0.811 0.793 and 0.687. While the most important factor that prevents students of UKM to choose active transportation mode is weather in Malaysia that always hot and rainy, personal safety is not guaranteed from threats or wild animals and no lighting on the cycling and pedestrians at night each having degrees weights 0.814, 0.772 and 0.763.