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In the Name of Allah, Most Gracious and Most Merciful.

On behalf of the Penerbit Akademia Baru, the editors would like to thank all the authors that contributed to this proceeding.

The topics covered in this proceeding include social and behavioral sciences fields especially in management, finance, education, marketing, accounting, public relation, human resource and entrepreneurship.

Because the contributions for this book come from various authors of various backgrounds, who themselves are experienced in their own right, they are responsible towards the contents of their work. Any questions, however, may be directed to the editor to be forwarded to the respective authors.

Finally, all of these chapters are presented as to share the knowledge and research findings with the readers. The editor hopes that this proceeding serves its purpose in disseminating knowledge and creating enthusiasm among the readers in the area of Social and Behavioral Sciences.

Rozanti A Hamid
Nor Azwadi Che Sidik
Penerbit Akademia Baru, 2015