The Collaboration of University and Industry towards Engineering Employability Skill: A Conceptual Framework of Value Co-creation in Service-Dominant Logic

Abstract

Generating future engineers is recognized as part of the role of the university and the flexibility for the current fit is needed to change over time. With today's globalization, university and industry collaboration are a must for further activities in promoting value co-creation to inspire both perspectives to stimulate common goals in enhancing future engineering employability skills. Service Dominant Logic known as SD Logic is the foundation used in this research in co-creation between the university and industry as two key stakeholders in enhancing these skills. However, there are several literature studies that have research university and industry collaboration based on SD Logic in Malaysia. Therefore, this paper proposes a conceptual framework based on SD Logic as the foundation consist three elements: resource, interaction and value of university and industry collaboration for co-creation to enhance the value of engineering collaboration skills among engineers. The researcher aims to do multiple cases analysis from both perspectives of stakeholders via qualitative research methodology. Interview methods will be used to collect data from respondents across universities and industries.