The Influence of Environmental Actions and Customer Activities in GSCM on Operational Performance

Norhafiza   Mohamed; Wan Hasrulnizzam  Wan Mahmood; Mohd Razali  Muhamad; Muhamad Zaki  Yusup

The Influence of Environmental Actions and Customer Activities in GSCM on Operational Performance

Authors

Norhafiza Mohamed Kolej Kemahiran Tinggi MARA Balik Pulau, Genting, 11000 Balik Pulau, Pulau Pinang, Malaysia
Wan Hasrulnizzam Wan Mahmood Sustainable and Responsive Manufacturing Research Group, Faculty of Engineering Technology, Industrial Campus, Universiti Teknikal Malaysia Melaka, 76100 Melaka, Malaysia
Mohd Razali Muhamad Faculty of Manufacturing Engineering, Universiti Teknikal Malaysia Melaka, 76100 Melaka, Malaysia
Muhamad Zaki Yusup Kolej Kemahiran Tinggi MARA Balik Pulau, Genting, 11000 Balik Pulau, Pulau Pinang, Malaysia

Keywords:

manufacturing performance, green supply chain management, environment actions, customer activities

Abstract

This paper aims to explore the level of manufacturing performance, environmental actions and customer activities in implementing green supply chain initiatives. Besides, the relationship between environmental actions and customer activities towards manufacturing performance also been investigated. For this purposes, the data was collected using questionnaire-based survey among Malaysian manufacturing firms. Using the descriptive and correlation test, the data was analyzed. From the results, it is showing that the manufacturing performance through the implementation of green supply chain management has a positive relationship to environmental action and customer activities.

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Published

2020-12-07

How to Cite

Mohamed, N. . ., Wan Mahmood, . W. H. ., Muhamad, M. R. ., & Yusup , M. Z. . (2020). The Influence of Environmental Actions and Customer Activities in GSCM on Operational Performance. Journal of Advanced Research in Applied Sciences and Engineering Technology, 6(1), 20–27. Retrieved from https://akademiabaru.com/submit/index.php/araset/article/view/1923